In this clip from an April 2010 Teleseminar on Reaping Professional Success, Dan Ariely discusses the difference between market rewards and social rewards. Although the economic rules of the social market seem irrational, they follow predictable patterns of human nature. Although a party host might prefer $40 in cash to a bottle of wine from his guest, the guest would never consider such a social misstep. These rules can be observed and used to refine traditional carrot and stick motivation techniques and create much more powerful social motivators for employees and managers.
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